Advertising Jobs Singapore
Advertising specialists also go by the title of marketing managers in Singapore. With the growth of digital advertising and full penetration of the Internet across the island, marketing managers are now in great demand in Singapore. They are normally charged with the responsibility of supervising and creating a wide range of advertising and merchandising campaigns that the business uses to promote its products and services.
The advertising manager can either work on a single product line or brand or be assigned the entire company's marketing and advertising tasks. The manager typically uses input from different departments such as research, creative, and sales teams to create effective advertising content showcasing the company's products and services.
Common Requirements for Advertising Managers
A marketing manager in Singapore is required to have in-depth knowledge and experience in market research and digital marketing strategies in order to efficiently create marketing campaigns that appeal to different demographic groups. One of the major skills marketing managers must have today is expert knowledge in a wide range of digital marketing tools used today. In this information era, the majority of advertising work is done online due to the ease and effectiveness of internet marketing today.
The marketing manager must also be proficient in organizational skills because the job involves a great deal of coordination with other departments. Most employers require their advertising managers to have a marketing degree from a reputable university as well as management disciplines or even postgraduate work. In most cases, marketing managers work within normal hours but may be required to put in more time when preparing to launch new campaigns.
Some of the key tasks advertising managers perform include:
- Working with product managers when launching new or modified marketing campaigns and other advertising initiatives.
- Monitoring and analyzing the performance of ongoing marketing programs to determine what is working and what is not.
- Creating future marketing strategies based on the performance of current programs
- Developing new market research studies.
- Designing and implementing marketing programs for upcoming product and service launches.
To increase your chances of landing an advertising manager job in Singapore, it is important to ensure that your resume and cover letter clearly highlight your strengths and the skills you have that match the advertised job's requirements. Remember to showcase your expert skills and knowledge in the latest digital tools and technologies. Studies show that knowledge in the latest technology and tools has the greatest impact on the hiring of advertising professionals today.